e-proceeding Venice 2024

Introduction book

Content

RISK MANAGEMENT MODEL FOR RAJABHAT UNIVERSITIES IN THAILAND

Luedech Girdwichai

1-6

SUCCESS FACTORS TOWARD INTERNATIONAL NICHE GURU UNIVERSITY OF SUAN SUNANDHA RAJABHAT UNIVERSITY

Chutikarn Sriviboon

7-12

STRATEGIES FOR TEACHING AND LEARNING MANAGEMENT AT SUAN SUNANDHA RAJABHAT UNIVERSITY: TOWARD INTERNATIONAL NICHE GURU STATUS

Nuntiya Noichun

13-18

ORGANIZATIONAL MANAGEMENT MODELS FOR NEW GENERATIONS OF ENTREPRENEURS TO ENHANCE COMPETITIVE EFFICIENCY

Bundit Pungnirund

19-25

A MODEL OF DIGITAL FILMMAKING FOR GENERATION Z IN THAILAND

Somsak Klaysung

26-32

EXPORT INNOVATIONS OF SMALL AND MEDIUM BUSINESS ENTREPRENEURS IN THAILAND

Sun Lei

33-38

THE RELATIONSHIP BETWEEN PRODUCT CREATIVITY AND THE SUCCESS OF ENTREPRENEURS IN OTOP PRODUCTS IN THAILAND

Siri-orn Champatong

39-44

CREATING AN IMAGE WITH DIVERSITY FROM NATIVE PLANTS IN NUTRITION IN PHRAEK NAM DAENG SUBDISTRICT, AMPHAWA DISTRICT, SAMUT SONGKHRAM PROVINCE

Akapong Inkuer

45-49

LOGISTICS MANAGEMENT STRATEGIES AND EFFICIENCY OF LOGISTICS OPERATIONS IN THE AUTOMOTIVE PARTS MANUFACTURING INDUSTRY IN THAILAND

Martusorn Khaengkhan

50-55

MESSAGE DESIGN STRATEGIES FOR COMMUNICATING THAI CULTURE IN TELEVISION PROGRAMS

Pongsawee Supanonth

56-61

RELATIONSHIP BETWEEN MODERN MARKETING CAPABILITIES AND MARKETING PERFORMANCE OF BEVERAGE BUSINESSES IN THAILAND

Nattapong Techarattanased

62-67

TOURIST EXPECTATIONS AND SATISFACTION IN THAILAND'S TRAVEL EXPERIENCES OF CONSUMER GENERATION Y

Ittipoom Promma

68-73

FINANCIAL FEASIBILITY STUDY OF INVESTING IN THE ELDERLY CARE SERVICE BUSINESS IN THAILAND

Krisada Sungkhamanee, Piyadhida Sungkhamanee

74-79

COMPETITIVE EFFICIENCY MODEL FOR NEW ERA ENTREPRENEURS IN HEALTH PRODUCTS IN THAILAND

Wanida Suwunniponth

80-85

MARKETING INNOVATION STRATEGIES FOR THE SUCCESS OF SPA ENTERPRISES IN THAILAND

Chutima Klaysung

86-91

QUALITY OF AUDITING AFFECTING SUCCESS IN OPERATING SMALL AND MEDIUM-SIZED ENTERPRISES

Pranee Tridhoskul

92-97

SUCCESS FACTORS FOR INTERNATIONAL TRADE OF THAI ENTREPRENEURS IN THE DIGITAL TRANSFORMATION ERA

Pichamon Chansuchai

98-102

ENTREPRENEURIAL CHARACTERISTICS AFFECTING ENTREPRENEURIAL INTENTIONS OF BUSINESS ADMINISTRATION STUDENT AT RAJABHAT UNIVERSITY

Chanpen Meenakorn

103-108

INTEGRATED MARKETING COMMUNICATION MODEL FOR PROMOTING CULTURAL TOURISM IN THAILAND

Poramatdha Chutimant

109-114

ACCEPTANCE OF TECHNOLOGY IN THE CONTEXT OF INDIVIDUAL INCOME TAX RETURN FILING VIA THE INTERNET

Nutcha Phasuk

115-120

AWARENESS OF PLASTIC WASTE MANAGEMENT POLICIES AND PLASTIC WASTE MANAGEMENT BEHAVIORS OF GENERATION Y BEVERAGE CONSUMERS IN THAILAND

Yuthapoom Thanakijborisut

121-126

PERCEIVED BRAND VALUE INFLUENCING THE DECISION TO PURCHASE ELECTRIC CARS

Kanittha Seskhumbong

127-132

THE IMPACT OF AUDIT QUALITY ON THE OPERATIONAL SUCCESS OF COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND

Khwanchat Wongjantip

133-137

DISTINGUISHING DIFFERENCES IN PURCHASING BEHAVIOR OF BAKERY PRODUCTS BETWEEN BRICK-AND-MORTAR STORES AND SOCIAL NETWORK STORES

Ladaporn Pithuk

138-143

COMPONENTS OF EXECUTIVE LEADERSHIP AFFECTING EFFECTIVE PERSONNEL MANAGEMENT AT RAJABHAT UNIVERSITY

Khajeerat Phumphruk

144-149

A STUDY OF TECHNIQUES FOR ORGANIZING EFFECTIVE EXECUTIVE MEETINGS AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Juneerut Jannit, Chutima Klaysung

150-154

DEVELOPING TRAINING PROGRAMS TO ENHANCE WORK EFFICIENCY OF PERSONEL AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Busara Srikanok, Somsak Klaysung

155-159

PROCUREMENT MANAGEMENT IN ACCORDANCE WITH THE MINISTRY OF FINANCE'S REGULATIONS ON PROCUREMENT AND GOVERNMENT SUPPLIES MANAGEMENT, 2017

Supaporn Prajongjai, Natnichar Kleebbuabarn

160-165

DEVELOPING ENGLISH LANGUAGE SKILLS FOR EXCELLENCE IN SECRETARIAL WORK AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Charinthip Hirannukhrao, Punchaya Hiranrithikorn

166-171

AN ANALYSIS OF PARTICIPATION IN NATIONAL AND INTERNATIONAL ACADEMIC CONFERENCES AMONG PERSONNEL AND STUDENTS OF THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Kanmanas Muensank, Somphoom Sawaengkun

172-176

THE APPLICATION OF GOOGLE SHEETS IN ENHANCING THE ROLE AND DUTIES OF THE EXECUTIVE SECRETARY AT THE FACULTY OF MANAGEMENT SCIENCE, SUAN SUNANDHA RAJABHAT UNIVERSITY

Arissara Songkroh, Anocha Rojanapanich

177-182

ATTITUDES TOWARDS PARTICIPATION IN ACADEMIC SERVICE PROJECTS AMONG ACADEMIC PERSONNEL AND STUDENTS AT THE FACULTY OF MANAGEMENT SCIENCE, SUAN SUNANDHA RAJABHAT UNIVERSITY

Araya Yordchim, Nattapong Techarattanased

183-188

A PROACTIVE MODEL OF PUBLIC RELATIONS THROUGH SOCIAL MEDIA TO ELEVATE THE IMAGE OF THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Kanyakorn Sujarittnetikarn, Supattra Kanchanopast

189-194

DEVELOPING THE GOVERNMENT ADVANCE LOAN PROCESS AT THE FACULTY OF MANAGEMENT SCIENCE, SUAN SUNANDHA RAJABHAT UNIVERSITY

Weena Kunyeat, Kawinphat Lertpongmanee

195-200

THE DEVELOPMENT OF AN ELECTRONIC BIDDING OPERATIONS MANUAL FOR THE FACULTY OF MANAGEMENT SCIENCE, SUAN SUNANDHA RAJABHAT UNIVERSITY

Thanakit Phipatsakunkamon, Siri-orn Champatong

201-205

STUDENT SATISFACTION WITH LOAN-RETURN SERVICES FOR AUDIOVISUAL EQUIPMENT IN THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Phakaporn Detanant, Charawee Butbumrung

206-210

FACTORS AFFECTING THE INTERNAL EDUCATIONAL QUALITY ASSURANCE OPERATIONS WITHIN THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Chartlikid Nimngam, Bundit Pungnirund

211-216

AN EVALUATION OF GOOGLE FORMS FOR STUDENT PARTICIPATION REGISTRATION IN STUDENT AFFAIRS AND CULTURAL ARTS ACTIVITIES AT THE FACULTY OF MANAGEMENT SCIENCE, SUAN SUNANDHA RAJABHAT UNIVERSITY

Patchara Kingkan, Thanasuwit Thabhiranrak

217-222

A COMPARATIVE STUDY OF STUDENT SATISFACTION WITH ONLINE TEACHING IN THE ACADEMIC YEAR 2023 AT THE INTERNATIONAL EDUCATION CENTER

Treenuch Numsimok, Wanida Suwunniponth

223-227

DEVELOPMENT OF THE INTERNAL CONTROL MANAGEMENT PLAN FOR THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Worawit Khumwong, Jeerabhan Chanwichian

228-233

THE APPLICATION STATUS OF ENTERPRISE PATENT INFORMATION MANAGEMENT RESEARCH IN CHINESE CREATIVE INDUSTRY PARK

Wei Lin, Chayanan Kerdpitak

234-242

RESEARCH ON THE DEVELOPMENT OPTIMIZATION PATH OF CHINA'S TRADITIONAL RETAIL INDUSTRY UNDER THE BACKGROUND OF NEW RETAIL

Cai Chen, Chayanan Kerdpitak

243-251

ANTI-INTELLECTUALISM AND CANNIBALISM: FROM THE IVORY TOWER TO THE GREEN INFERNO

Roger Davis

252

A STUDY OF MOTIVATIONS AFFECT INTERNET ADVERTING ACCEPTANCE

Anıl Dal Canbazoğlu

253

A STRATEGIC DEVELOPMENT FRAMEWORK IN PRESERVING CULINARY HERITAGE CUISINE FOR WESTERN VISAYAS

Jinky Batiduan

254

SWOT ANALYSIS OF HEALTH TOURISM AND A ROAD MAP FOR TURKEY

Ali Fuat Guneri, Muhammet Gul, Tugce Gultekin

260

THE POWER OF THE VIRAL MARKETING AND OBSERVING ITS IMPACT  VIA PUBLISHED VIRAL VIDEO

Bahadır Gülsün, Onur Yilmaz

269

HOW RESIDENTS PERCEIVE THE SOCIO-CULTURAL IMPACTS OF TOURISM THE CASE OF DANA AND BERGESH NATURE RESERVES

Mohammad Bader Al-Badarneh

270

EFFECT OF THE PHYSICAL GEOGRAPHY ON THE LOGISTICS PERFORMANCE: EVALUATIONS ON THE EUROPEAN, ASIAN AND AFRICAN REGIONS

Hilal Yıldırır Keser

271

COULD BE PREVENTED COUNTERPRODUCTIVE BEHAVIORS BY IMPROVING EMPLOYEE COMMITMENT? EVIDENCE FROM TURKEY

Ulviye Tüfekçı, Aşkın Keser, Senay Yürür

272

VARIABILITY OF WORKING MEMORY IMPACT ON L2 READING COMPREHENSION AS A FUNCTION OF COMPONENT SKILLS OF READING

Jeongsoon Joh, Jungmin Ko

273

THE EVALUATION OF THE EUROPEAN CITIZENSHIP WITHIN THE EUROPEAN UNION TREATIES

Mehlika Özlem Ultan

274

TEACHING READING COMPREHENSION TO ADOLESCENTS WITH DISABILITY LABELS

Nancy Rice

291

IDENTITY (MIS) REPRESENTATION AND IDEOLOGICAL STRUGGLES IN DISCOURSES ON BOKO HARAM IN NIGERIA

Ogungbemi Temitope

292

 

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