Proceeding lucern2022
Contents
OFF-BALANCE SHEET FINANCING, THE LEVEL OF ACCOUNTING KNOWLEDGE AND INVESTORS' CORRECTION ABILITY
Huda Wongyim, Ladda Hirunyava Page 1-5
Natnichar Kleebbuabarn, Vithaya Intaraphimol Page 6-12
OPPORTUNITIES FOR THAI COSMETIC PRODUCTS IN GLOBAL MARKET
Punchaya Hiranrithikorn Page 13-20
DIGITAL MEDIA EXPOSURE BEHAVIOR AND SATISFACTION OF CINEMA VISITORS
Asst. Prof. Dr. Somsak Klaysung Page 21-26
Pongsawee Supanonth Page 27-32
FACTORS AFFECTING ONLINE FOOD DELIVERY SELECTIONVIA LINE MAN APPLICATION IN NONTHABURI
Charawee Butbumrung Page 33-40
FACTORS AFFECTING UNDERGRADUATE STUDENT PURCHASING INTENTION TOWARDS SMART PHONES
Ladaporn Pithuk Page 41-46
THE STUDY OF FINANCIAL LITERACY OFSUAN SUNANDHA RAJABHAT UNIVERSITY STUDENTS
Ratsamee Ratana-ubol Page 47-54
THE IMPACT OF THE COVID-19 PANDEMIC ON THE ENVIRONMENT AND TOURISM IN THAILAND
Khwanchol Hasayotin Page 55-60
SHOPPING BEHAVIOR OF SHOPEE APPLICATION USERS IN BANGKOK
Chutima Klaysung Page 61-66
Catherine Cosme Talawan Page 67-70
DIGITAL LITERACY SKILLS AFFECTING THE PERFORMANCE EFFICIENCY OF STAFFS IN ABC COMPANY
Pramjai Ouejit Page 71-76
Runglaksamee Rodkam, Apinya Wisessing and Anocha Rojanapanich Page 77-83
GUIDELINES FOR PROTECTING YOURSELF FROM CONTRACTING THE COVID-19 VIRUS OF PEOPLE IN THAILAND
Pisit Potjanajaruwit, Duangsamorn Rungsawanpho, Kawinphat Lertpongmanee,
Sittichai Thammasane and Nattakon Polsawat Page 83-91
INTEGRATED MARKETING COMMUNICATION AFFECTING CONSUMER PURCHASING DECISIONS THROUGH FACEBOOK LIVE
Nattapong Techarattanased, Page 91-98
MARKETING MIX FACTORS AFFECTING THE DECISION TO USE FOOD DELIVERY SERVICE
Varangkana Chitraphan Page 98-103
FACTORS INFLUENCING PURCHASE DECISION THROUGH FACEBOOK LIVE
Ittipoom Promma Page 104-110
SERVICE MARKETING MIX FACTORS INFLUENCING DECISION TO USE THE SERVICE : A CASE STUDY ABC COMPANY
Supattra Kanchanopast Page 111-116
INTERNAL ORGANIZATION COMMUNICATION AFFECTING OPERATIONAL EFFECTIVENESS OF GOVERNMENT EMPLOYEE
Siri-orn Champatong Page 117-122
HUMAN CAPITAL MANAGEMENT AND ORGANIZATIONAL COMMITMENT AMONG GOVERNMENT EMPLOYEE
Suwita Prugsaarporn, Tawatchai Suphuan Page 123-128
FACTORS INFLUENCING CONSUMERS’INTENTION TO USE E-WALLETS
Arunroong Wongkangwan Page 129-135
ADOPTION OF INNOVATION INFLUENCING USER DECISION ON MOBILE PHONE SERVICE PROVIDER
Chatcharin Sadsoem Page 136-143
SERVICE QUALITY AFFECTING CUSTOMER SATISFACTION IN PARCEL DELIVERY SERVICE
Surangkana Pipatchokchaiyo, Mananya Meenakorn Page 144-149
COMMUNITY PARTICIPATION IN OTOP NAWATWITHI COMMUNITY TOURISM MANAGEMENT
Bundit Pungnirund Page 150-156
THE EFFECT OF JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT OF GOVERNMENT EMPLOYEE
Khajeerat Phumphruk, Pitimanus Bunlue Page 156-162
FACTOR AFFECTING CUSTOMER SATISFACTION THROUGH VIDEO STREAMING MEDIA
Pannarungsri Inpayung Page 163-169
ACCOUNTING PROFESSIONAL SKILLS AFFECTING EFFICIENCY PERFORMANCE OF ACCOUNTANTS IN PRIVATE COMPANY
Pranee Treetosakul Page 170-176
Preecha Pongpeng, Teerapong Pongpeng Page 177-182
INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY IN HOTEL SERVICES
Wanida Suwunniponth Page 183-190
THE SUCCESS OF ENTREPRENEUR IN THE FRUIT EXPORT BUSINESS
Unnop Panpuang Page 191-198