Proceeding lucern2022

Introduction Book

Contents

OFF-BALANCE SHEET FINANCING, THE LEVEL OF ACCOUNTING KNOWLEDGE AND INVESTORS' CORRECTION ABILITY

Huda Wongyim, Ladda Hirunyava     Page 1-5 

FACTORS OF CORPORATE SOCIAL RESPONSIBILITY AFFECTING THE FINANCIAL PERFORMANCE OF COMMERCIAL BANKS REGISTERED IN THE STOCK EXCHANGE OF THAILAND

Natnichar Kleebbuabarn, Vithaya Intaraphimol     Page 6-12

OPPORTUNITIES FOR THAI COSMETIC PRODUCTS IN GLOBAL MARKET

Punchaya Hiranrithikorn     Page 13-20

DIGITAL MEDIA EXPOSURE BEHAVIOR AND SATISFACTION OF CINEMA VISITORS

Asst. Prof. Dr. Somsak Klaysung     Page 21-26

TELEVISION VIEWING BEHAVIOR AND ITS UTILIZATION IN TEACHING AND LEARNING OF COMMUNICATION ARTS LECTURES

Pongsawee Supanonth     Page 27-32

FACTORS AFFECTING ONLINE FOOD DELIVERY SELECTIONVIA LINE MAN APPLICATION IN NONTHABURI

Charawee Butbumrung     Page 33-40

FACTORS AFFECTING UNDERGRADUATE STUDENT PURCHASING INTENTION TOWARDS SMART PHONES

Ladaporn Pithuk     Page 41-46

THE STUDY OF FINANCIAL LITERACY OFSUAN SUNANDHA RAJABHAT UNIVERSITY STUDENTS

Ratsamee Ratana-ubol     Page 47-54

THE IMPACT OF THE COVID-19 PANDEMIC ON THE ENVIRONMENT AND TOURISM IN THAILAND

Khwanchol Hasayotin     Page 55-60

SHOPPING BEHAVIOR OF SHOPEE APPLICATION USERS IN BANGKOK

Chutima Klaysung     Page 61-66

INTERNATIONAL BUSINESS

Catherine Cosme Talawan     Page 67-70

DIGITAL LITERACY SKILLS AFFECTING THE PERFORMANCE EFFICIENCY OF STAFFS IN ABC COMPANY

Pramjai Ouejit     Page 71-76

THE INFLUENCING FACTORS TOWARDS THE EFFICIENCY OF ACCOUNTING INFORMATION SYSTEMS OF SMALL AND MEDIUM ENTERPRISS IN BANGKOK

Runglaksamee Rodkam,  Apinya Wisessing and Anocha Rojanapanich     Page 77-83

GUIDELINES FOR PROTECTING YOURSELF FROM CONTRACTING THE COVID-19 VIRUS OF PEOPLE IN THAILAND

Pisit Potjanajaruwit, Duangsamorn Rungsawanpho, Kawinphat Lertpongmanee,

Sittichai Thammasane and Nattakon Polsawat     Page 83-91

INTEGRATED MARKETING COMMUNICATION AFFECTING CONSUMER PURCHASING  DECISIONS THROUGH FACEBOOK LIVE

Nattapong Techarattanased,  Page 91-98

MARKETING MIX FACTORS AFFECTING THE DECISION TO USE FOOD DELIVERY SERVICE

Varangkana Chitraphan     Page 98-103

FACTORS INFLUENCING PURCHASE DECISION THROUGH FACEBOOK LIVE

Ittipoom Promma     Page 104-110

SERVICE MARKETING MIX FACTORS INFLUENCING DECISION TO USE THE SERVICE : A CASE STUDY ABC COMPANY

Supattra Kanchanopast     Page 111-116

INTERNAL ORGANIZATION COMMUNICATION AFFECTING OPERATIONAL EFFECTIVENESS OF GOVERNMENT EMPLOYEE

Siri-orn Champatong     Page 117-122

HUMAN CAPITAL MANAGEMENT AND ORGANIZATIONAL COMMITMENT AMONG GOVERNMENT EMPLOYEE

Suwita Prugsaarporn, Tawatchai Suphuan     Page 123-128

FACTORS INFLUENCING CONSUMERS’INTENTION TO USE E-WALLETS

Arunroong Wongkangwan     Page 129-135

ADOPTION OF INNOVATION INFLUENCING USER DECISION ON MOBILE PHONE SERVICE PROVIDER

Chatcharin Sadsoem     Page 136-143

SERVICE QUALITY AFFECTING CUSTOMER SATISFACTION IN PARCEL DELIVERY SERVICE

Surangkana Pipatchokchaiyo, Mananya Meenakorn     Page 144-149

COMMUNITY PARTICIPATION IN OTOP NAWATWITHI COMMUNITY TOURISM MANAGEMENT

Bundit Pungnirund     Page 150-156

THE EFFECT OF JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT OF GOVERNMENT EMPLOYEE

Khajeerat Phumphruk, Pitimanus Bunlue     Page 156-162

FACTOR AFFECTING CUSTOMER SATISFACTION THROUGH VIDEO STREAMING MEDIA

Pannarungsri Inpayung     Page 163-169

ACCOUNTING PROFESSIONAL SKILLS AFFECTING EFFICIENCY PERFORMANCE OF ACCOUNTANTS IN PRIVATE COMPANY

Pranee Treetosakul     Page 170-176

RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION AND ORGANIZATIONAL COMMITMENT OF EMPLOYEE IN PRIVATE CORPORATION

Preecha Pongpeng, Teerapong Pongpeng     Page 177-182

INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY IN HOTEL SERVICES

Wanida Suwunniponth     Page 183-190

THE SUCCESS OF ENTREPRENEUR IN THE FRUIT EXPORT BUSINESS

 Unnop​ Panpuang     Page 191-198