e-proceeding Madrid 2025
Introduction Book
Table of Contents
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Strategies for Sustainable Leadership in Higher Education: Balancing Tradition and Innovation Chutikarn Sriviboon
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1-7 |
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Transforming Higher Education Institutions for the Future: A Study on the Integration of Technology and Online Learning Nuntiya Noichun
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8-14 |
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Risk Management Strategies Employed by Businesses in Thailand to Navigate Economic Crises Bundit Pungnirund
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15-21 |
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The Impact of Documentary Films on Digital Media in Raising Awareness of Environmental Issues Somsak Klaysung
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22-28 |
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Marketing Factors Influencing Investment Decisions in Health and Wellness Business Chutima Klaysung
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29-35 |
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Sustainable Green Logistics for Waste Reduction in the Food Sector in Thailand Nattapong Techarattanased
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36-43 |
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Approaches to Mitigate Economic and Trade Disruptions for Thai Businesses Yuthapoom Thanakijborisut
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44-51 |
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The Influence of Emotional Marketing on Consumer Decision-Making in the Context of Electric Vehicle Advertising Ittipoom Promma
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52-58 |
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Popularity and Perceptions of Thai Cultural Representation in Thai Cinema Pongsawee Supanonth
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59-65 |
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Comparative Effectiveness of Thai's Local Television Programs and Digital Platforms in Promoting Tourism Pitimanus Bunlue
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66-72 |
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Essential Qualities for Financial Professionals in a Competitive Financial Environment Krisada Sungkhamanee
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73-79 |
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Transforming Marketing Organizational Structures for Efficiency and Consumer Responsiveness in the Digital Age Wanida Suwunniponth
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80-86 |
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Cultural Tourism Models for Enhancing the Quality of Thai Tourism Poramatdha Chutimant
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87-92 |
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Factors Influencing Investment Decisions in Ready-to-Eat Food Businesses in the International Market Pichamon Chansuchai
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93-99 |
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Factors Influencing Income Allocation and Savings of Employees in Private Organizations Nutcha Phasuk
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100-106 |
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Development Strategies to Enhance the Potential of OTOP Products in the Global Market Rumpapak Luekveerawattana
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107-114 |
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The Relationship Between Soft Skills Development and Job Performance in Public Organizations Siri-orn Champatong
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115-121 |
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The Role of Cost Accounting in Budgeting and Decision-Making in the Service Industry Pranee Tridhoskul
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122-128 |
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The Transformative Role of Accountants in Business Performance Optimization in the Digital Economy Khwanchat Wongjantip
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129-135 |
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The Effectiveness of Social Media Customer Relationship Management (CRM) in Building Brand Communities Among Gen Z Consumers Ladaporn Pithuk
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136-143 |
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The Impact of Green Human Resource Management Practices on Company Sustainability Performance Khajeerat Phumphruk, Preecha Pongpeng
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144-150 |
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Expectations of Audio-Visual Equipment Services for Students and Staff at the Faculty of Management Science, Suan Sunandha Rajabhat University Juneerut Jannit, Chutima Klaysung
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151-156 |
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Development of a Meeting Management Model for the Faculty of Management Sciences, Suan Sunandha Rajabhat University Jinjutha Srihera, Somsak Klaysung, Nattapong Techarattanased
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157-164 |
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Factors Affecting the Key Card Borrowing and Returning Service at the Dean's Office, Faculty of Management Science, Suan Sunandha Rajabhat University Phakaporn Detanant, Jeerabhan Chanwichian
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165-171 |
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Development of an Effective Public Relations Model for the Faculty of Management Science, Suan Sunandha Rajabhat University Kanyakorn Sujarittnetikarn, Huda Wongyim, Banyong Phoonsap
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172-178 |
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Improvement of the Document Processing for Financial and Accounting Disbursement at the Faculty of Management Science, Suan Sunandha Rajabhat University Weena Kunyeat, Supattra Kanchanopast
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179-185 |
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Satisfaction with Materials Management Administration at the Faculty of Management Science, Suan Sunandha Rajabhat University Thanakit Phipatsakunkamon, Charawee Butbumrung
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186-192 |
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A Study on Satisfaction with Service Quality at the Planning and Quality Assurance Division, Faculty of Management Science, Suan Sunandha Rajabhat University Parichut Junnuan, Natnichar Kleebbuabarn
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193-199 |
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Development of Operational Processes for Performance Outcomes Based on Action Plan Indicators at the Planning and Quality Assurance Division, Faculty of Management Science Poonsiri Promkul, Kanittha Seskhumbong
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200-206 |
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Building Knowledge and Understanding of Curriculum-Based Learning Management at the Faculty of Management Science, Suan Sunandha Rajabhat University Benjama Saiwijit, Somphoom Sawaengkun
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207-213 |
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Analysis of Motivation for Participation in the International Research Presentation Funding Program for Students Abroad at the Faculty of Management Science, Suan Sunandha Rajabhat University Kanmanas Muensank, Siriwan Saksiriruthai, Preecha Wararatchai
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214-220 |
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Development of the Academic Journal Publishing Process to Achieve TCI Group 1 Database Recognition for the Faculty of Management Science, Suan Sunandha Rajabhat University Yosita Deeprai, Pramjai Ouejit
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221-228 |
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Development of Network-Building Potential with International Organizations at the Faculty of Management Science, Suan Sunandha Rajabhat University Araya Yordchim, Punchaya Hiranrithikorn
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229-235 |
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Factors Affecting Work Performance Based on the Education Criteria for Performance Excellence (EdPEx) of Personnel at the Faculty of Management Science, Suan Sunandha Rajabhat University Chartlikid Nimngam, Anocha Rojanapanich, Sun Lei
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236-242 |
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Factors Affecting Satisfaction with the Use and Service of the Computer System at the Faculty of Management Science, Suan Sunandha Rajabhat University Patchara Kingkan, Varanit Phuththarojrangsi
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243-249 |
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Effectiveness of Duty Performance and Secretarial Services at Suan Sunandha Rajabhat University Paweena Sribunrueng, Bundit Pungnirund, Wanida Suwunniponth |
250-256 |
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Shuaiqing Du, Sudawan Somjai
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257-261 |
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Mengqi Ping, Akramanee Somjai
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262-266 |
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Factors influencing job Satisfaction at commercial bank in china a conceptual framework Mengqi ping, Akramanee Somjai
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267-272 |
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