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Strategies for Sustainable Leadership in Higher Education: Balancing Tradition and Innovation
Chutikarn Sriviboon
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1-7
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Transforming Higher Education Institutions for the Future: A Study on the Integration of Technology and Online Learning
Nuntiya Noichun
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8-14
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Risk Management Strategies Employed by Businesses in Thailand to Navigate Economic Crises
Bundit Pungnirund
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15-21
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The Impact of Documentary Films on Digital Media in Raising Awareness of Environmental Issues
Somsak Klaysung
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22-28
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Marketing Factors Influencing Investment Decisions in Health and Wellness Business
Chutima Klaysung
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29-35
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Sustainable Green Logistics for Waste Reduction in the Food Sector in Thailand
Nattapong Techarattanased
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36-43
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Approaches to Mitigate Economic and Trade Disruptions for Thai Businesses
Yuthapoom Thanakijborisut
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44-51
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The Influence of Emotional Marketing on Consumer Decision-Making in the Context of Electric Vehicle Advertising
Ittipoom Promma
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52-58
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Popularity and Perceptions of Thai Cultural Representation in Thai Cinema
Pongsawee Supanonth
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59-65
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Comparative Effectiveness of Thai's Local Television Programs and Digital Platforms in Promoting Tourism
Pitimanus Bunlue
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66-72
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Essential Qualities for Financial Professionals in a Competitive Financial Environment
Krisada Sungkhamanee
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73-79
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Transforming Marketing Organizational Structures for Efficiency and Consumer Responsiveness in the Digital Age
Wanida Suwunniponth
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80-86
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Cultural Tourism Models for Enhancing the Quality of Thai Tourism
Poramatdha Chutimant
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87-92
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Factors Influencing Investment Decisions in Ready-to-Eat Food Businesses in the International Market
Pichamon Chansuchai
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93-99
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Factors Influencing Income Allocation and Savings of Employees in Private Organizations
Nutcha Phasuk
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100-106
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Development Strategies to Enhance the Potential of OTOP Products in the Global Market
Rumpapak Luekveerawattana
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107-114
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The Relationship Between Soft Skills Development and Job Performance in Public Organizations
Siri-orn Champatong
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115-121
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The Role of Cost Accounting in Budgeting and Decision-Making in the Service Industry
Pranee Tridhoskul
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122-128
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The Transformative Role of Accountants in Business Performance Optimization in the Digital Economy
Khwanchat Wongjantip
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129-135
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The Effectiveness of Social Media Customer Relationship Management (CRM) in Building Brand Communities Among Gen Z Consumers
Ladaporn Pithuk
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136-143
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The Impact of Green Human Resource Management Practices on Company Sustainability Performance
Khajeerat Phumphruk, Preecha Pongpeng
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144-150
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Expectations of Audio-Visual Equipment Services for Students and Staff at the Faculty of Management Science, Suan Sunandha Rajabhat University
Juneerut Jannit, Chutima Klaysung
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151-156
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Development of a Meeting Management Model for the Faculty of Management Sciences, Suan Sunandha Rajabhat University
Jinjutha Srihera, Somsak Klaysung, Nattapong Techarattanased
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157-164
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Factors Affecting the Key Card Borrowing and Returning Service at the Dean's Office, Faculty of Management Science, Suan Sunandha Rajabhat University
Phakaporn Detanant, Jeerabhan Chanwichian
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165-171
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Development of an Effective Public Relations Model for the Faculty of Management Science, Suan Sunandha Rajabhat University
Kanyakorn Sujarittnetikarn, Huda Wongyim, Banyong Phoonsap
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172-178
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Improvement of the Document Processing for Financial and Accounting Disbursement at the Faculty of Management Science, Suan Sunandha Rajabhat University
Weena Kunyeat, Supattra Kanchanopast
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179-185
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Satisfaction with Materials Management Administration at the Faculty of Management Science, Suan Sunandha Rajabhat University
Thanakit Phipatsakunkamon, Charawee Butbumrung
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186-192
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A Study on Satisfaction with Service Quality at the Planning and Quality Assurance Division, Faculty of Management Science, Suan Sunandha Rajabhat University
Parichut Junnuan, Natnichar Kleebbuabarn
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193-199
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Development of Operational Processes for Performance Outcomes Based on Action Plan Indicators at the Planning and Quality Assurance Division, Faculty of Management Science
Poonsiri Promkul, Kanittha Seskhumbong
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200-206
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Building Knowledge and Understanding of Curriculum-Based Learning Management at the Faculty of Management Science, Suan Sunandha Rajabhat University
Benjama Saiwijit, Somphoom Sawaengkun
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207-213
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Analysis of Motivation for Participation in the International Research Presentation Funding Program for Students Abroad at the Faculty of Management Science, Suan Sunandha Rajabhat University
Kanmanas Muensank, Siriwan Saksiriruthai, Preecha Wararatchai
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214-220
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Development of the Academic Journal Publishing Process to Achieve TCI Group 1 Database Recognition for the Faculty of Management Science, Suan Sunandha Rajabhat University
Yosita Deeprai, Pramjai Ouejit
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221-228
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Development of Network-Building Potential with International Organizations at the Faculty of Management Science, Suan Sunandha Rajabhat University
Araya Yordchim, Punchaya Hiranrithikorn
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229-235
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Factors Affecting Work Performance Based on the Education Criteria for Performance Excellence (EdPEx) of Personnel at the Faculty of Management Science, Suan Sunandha Rajabhat University
Chartlikid Nimngam, Anocha Rojanapanich, Sun Lei
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236-242
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Factors Affecting Satisfaction with the Use and Service of the Computer System at the Faculty of Management Science, Suan Sunandha Rajabhat University
Patchara Kingkan, Varanit Phuththarojrangsi
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243-249
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Effectiveness of Duty Performance and Secretarial Services at Suan Sunandha Rajabhat University
Paweena Sribunrueng, Bundit Pungnirund, Wanida Suwunniponth
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250-256
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Research on the Innovative Application of Customer Relationship Management in Management System Certification Institutions
Shuaiqing Du, Sudawan Somjai
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257-261
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Factors Influencing Job Satisfaction Among Grassroots Employees at the Shanghai Branch of Bank A in China
Mengqi Ping, Akramanee Somjai
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262-266
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Factors influencing job Satisfaction at commercial bank in china a conceptual framework
Mengqi ping, Akramanee Somjai
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267-272
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261
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262
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264
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265
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266
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267
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268
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