Quality Enhancement of Information Technology Training

Asst. Prof. Dr. Sirilak Ketchaya; Anong Malivan and Asst. Prof. Dr. Sirilak Ketchaya; Anothai Arunruang and Asst. Prof. Dr. Sirilak Ketchaya; Jarunpan Sahanawin and Asst. Prof. Dr. Sirilak Ketchaya; Waraporn Naraprasertwong and Asst. Prof. Dr. Sirilak Ketchaya; Lalisa Sahanawin and Asst. Prof. Dr. Sirilak Ketchaya; Nat Ployong and Asst. Prof. Dr. Sirilak Ketchaya; Jeeranan Wueamprakhon & Miss. Narumon Chomchom

e-proceeding Vienna 2024

Contents

English Noun Phrases Used in Online Smartphone Advertisement

Napasri Suwanajote, Natnicha Chaikaew, Suwaree Yordchim	1-13
Analysis of the Techniques Used to Translate Ecological Cultural-Specific Items in a Thai Drama: The Royal Doctor Aungkana Sukwises, Sasithorn Noppraphai	14-19
Content Word Analysis of SDG Business Reports to Examine SDG Focus Across Sectors Angvarrah Lieungnapar	20-25
Integration of Chinese, Business, and Cultural Elements in Teaching Business Chinese as a Foreign Language: An Empirical Study Based on Suan Sunandha Rajabhat University in Thailand Luo Yun, Duan Zhusheng	26-32
An Analysis of Language use in English Slogans from Fashion and Apparel Advertising Campaigns Chinchira Bunchutrakun, Suwaree Yordchim,Hadaya Manchu	33-41
Guidelines for Improvement of Herbal Products and Marketing Value-Added of the Phatphat Community Enterprise, Dusit, Bangkok, Thailand Siriman Wattana	42-48
Types of Corrective Feedback in Language Usage Affecting learners in basic-level classes: A comparison between learners with and without a Japanese Language background Walee Rungratthawatchai, Pailin Klinkesorn	49-54
A Study of Speech Acts in Apologies in Beginner-LevelJapanese Textbooks Supansa Pinsri	55-61
The study of theresponse words in elements Japanese Textbooks Mei Haruna	62-69
Comparison of land use spatial model for economy zone and urban growth expansion forecast according to “Phuket Smart City” development plan Pattarapong Ngansakul	70-78
A Comparative Study of Traditional Translation Tools and Generative AI in Thai-to-English Translation: Evaluating Accuracy, Flexibility, and Contextual Understanding Jeerasak Meesuksabai, Anantachai Aeka	79-82
Innovative Management of Chinese Language in Thailand Education Systems Benchmark with Singapore Practices Jeeranan Sangsrijan, Khewika Sukiam, Longfei Sun, Napimchanakit Puak-insaeng, Kriangkrai Kongseng	83-87
Development of a Conversational Agent for Healthy Food Recommendations in Thailand Jarumon Nookhong, Nutthapat Kaewrattanapat, Phachaya Chaiwchan, Natcha Wattanaprapa	88-96
Comparative Analysis of Machine Learning Algorithms for Sentiment Analysis on Instagram App Reviews: A Guideline for Enhancing User Experience Nutthapat Kaewrattanapat, Mongkolchai Tiansoodeenon, Jarumon Nookhong	97-104
Application of Information Technology in Secretarial Work Atcharapun Daiporn, Ganchanit Kosolwatthana	105-110
Development of the International Conference Management System Sirithum Chitngam, Wanchak Noichan, Luo Yun	111-116
Improving the Quality of Services of the General Administration Department Toonlada Pethumpai, Patcharaphan Susamawathanakun	117-121
Key Success Factors Affecting the Efficiency of Budget Management: Revenue Budget (Non-Government Budget) Prateep Chalee, Jiranan Saengsrichan	122-127
Student Participation in Public Mind Activities Jiraporn Harmwon, Siriman Wattana	128-132
Procurement Document Verification System Charoenporn Detmanee,Aungkana Sukwises, Marndarath Suksanga, and Suwit Khongsong	133-140
The Study of Perception Behavior towards Online PR Pairat Siriwatanapisan, Kotchakorn Kunsiri	141-145
A Study of Communication Styles for Public Relations Kanyarat Kankaew, Patcharaphan Susamawathanakun	146-151
Promoting Participation in The Knowledge Management of Academic Support Personnel Kunphattha Hongphattharachan,Chinnawat Satsananan, Wasana Suridechakul	152-159
Factors Affecting Student Motivation to Participate in Activities Tanaban Waruntham, Anantachai Aeka	160-165
Factors Affecting Personnel Satisfaction in Using Parcel Services Yupin Kaewkum, Wasana Suridechakul, Chinnawat Satsananan	166-171
Problems and Guidelines for Developing Supplies Work Aueaarri Weluwanalak, Kotchakorn kunsiri	172-177
Influencing factors on performance for three stars hotel in Bangkok, Thailand Napatsakorn Supfuengfoo	178-183
Mental Health of Business English Students at Suan Sunandha Rajabhat University Jennilou, Plankraiphet	184-188
The Application of Virtual Reality Technology in Art Education Gao Ran, Pibool Waijittragum	189-203
Modern interior design explores the integration of Chuxiong Yi elements Liu Lei, Winai Mankhatitham	204-219
Research design and application of traditional Chinese flower and bird paintings Luo Yunke, Taechit Cheuypoung	220-227
Research on the application of digital technology in the safeguarding of intangible cultural heritage Ma JingYu, Supawadee Juysukha	228-238
Research on Visual Image Design of Zhengzhou Shang Dynasty Site Museum Mengjie Li, Pibool Waijittragum	239-247
The artistic embodiment of copper casting in furniture modeling Peng Zhao, Noppadon Sangwalpetch	248-263
Research on the Visual System Design of Wolonggang Scenic Spot by Incorporating Nanyang Han Painting Elements Sun Ranran, Taechit Cheuypoung	264-277
Pressure-less Playground Design for Nanyang normal University Yang lulu, Pibool Waijittragum	278-286
Research on the application of structure and materials in tea packaging design Yang Yiming, Supawadee Juysukha	287-296
Application of Traditional Rhinoceros Skin Lacquer Craftsmanship in Lamp Design Zhang Xinrui, Noppadon Sangwalpetch	297-310
Research on the Skill Inheritance and Innovative Development of Intangible Cultural Heritage "Chaozhou Embroidery" in Garment Products: from the Perspective of Historical Culture and Technological Innovation Kaijun Chen, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien	311-322
Research on the Embroidery Art of Traditional Costumes in Three Major Dialect Areas of Liangshan Yi Nationality Lixia Wang, Chanoknart Mayusoh, Akapong Inkuer, and Pisit Puntien	323-336
Feasibility Study on the Application of Paper-Cutting Art in the Design of Costume for Ethnic Minorities in Yunnan Pingping Li, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien	337-348
Research on the Design and Application of Commercial Space of Intelligent Technology under the Theory of Technology Affordance Xinghui Zhao, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien	349-361
The Effectiveness of Using Sensory Materials in Art Therapy in Special Elementary Schools in Guangdong Province, China Lianyuyun Deng, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien	362-372
An Analysis of Strategies for Translating Disney’s Animated Titles from English to Thai Wichuda Kunnu, Danaya Darnsawasdi	373-379
Role of the Market Orientation, Innovative Management, Business Network Creation, Strategic Management and Business Performance of Processed Fruit Export Businesses in China Guangqiang Wang	380-385
Modern soft decoration design application display Jinchi Li, Taechit Cheuypoung	386-397
Development of Tourism Affected by Culture Hossein Dehdaran	398-401
Role of the organizational atmosphere, teamwork, management policies, organizational commitment, and the operational effectiveness of public organizations in Yunnan, China Yi Luo, Srochinee Siriwattana	402-405
Innovative Strategies for Integrating Cultural Elements in Brand and Product Design Yuanxingyao Xing, Noppadon Sangwalpetch	406-423
Development Meets the Needs of a New GenerationZ of Consumers whose Lifestyles RelyParinya Thaninthirakun, TaweeJamjumrus	424-427
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