e-proceedings Switzerland July 2021
Digital Marketing Communication Strategies for Small and Medium Enterprises
Chutima Klaysung Page 1-10
Supattra Kanchanopast Page 11-16
The Export Strategies for the Success of International Market Accessof Thai Fruits
Chatcharin Sadsoem Page 17-25
Ittipoom Promma Page 26-37
Financial literacy and saving behaviors affecting the financial planning of new employees
Ratsamee Ratana-ubol Page 38-44
Digital Marketing Practices of B2C Business in Nakhon Pathom, Thailand
Ladaporn Pithuk Page 45-52
Pramjai Ouejit Page 53-61
Khajeerat Phumphruk Page 62-70
Somsak Klaysung Page 71-80
Digital Marketing Communication that Affects Online Purchase Decision Health and Beauty Supplements
Pongsawee Supanonth Page 81-91
Charawee Butbumrung Page 92-99
Factors Influencing on Business Performance of SPA in Bangkok
Supap Akkharapratumwong Page 100-104
The Discourse of Negative News in Thai Entertainer in the New Media Era
Suwimol Apapol Page 105-112
The Identity of Influencers on Social Media
Punrapha Praditpong, Krisana Chueachainat Page 113-120
Film Genres Used to Treat Depression in the Early Stages of Family Problems
Nititorn Ounpipat, Prakaikavin Srijinda Page 121-126
Current Status of Travel Programs on YouTube in Thailand
Pitimanus Bunlue, Krisana Chueachainat Page 127-133
The Image Communication of Transgender Women through Films and Television Drama in Thailand
Narong Anurak, Somdech Rungsrisawat, Surasit Vithayarat Page 134-139
The Influence of Corporate Image Recognition on Decision to Use Electronic Wallet in Thailand
Bundit Pungnirund Page 140-146
Perceived Brand Equity Influencing the Purchasing Decision of Thai Community Products
Wanida Suwunniponth Page 148-154
Nattapong Techarattanased Page 155-162
Adoption of Innovations Affecting the Acceptance of LINE Application among Thai Elderly
Siri-orn Champatong Page 163-169
Teerapong Phongpheng Page 170-177
Preecha Phongpheng Page 178-185
The Perception of Information Affecting the Tourist Decision-making in Spa Service of Hotel and Resort in Central Pattaya, Chonburi Province
Natnichar Kleebbuabarn Page 186-192
Pannarungsri Inpayung Page 193-199
Title Tourism Behavior of Thai Visitors in Bangkok Metropolitan
Khwanchol Hasayotin