e-proceeding Venice 2024

INTRODUCTION BOOK

CONTENTS

RISK MANAGEMENT MODEL FOR RAJABHAT UNIVERSITIES IN THAILAND

1-6

SUCCESS FACTORS TOWARD INTERNATIONAL NICHE GURU UNIVERSITY OF SUAN SUNANDHA RAJABHAT UNIVERSITY

7-12

STRATEGIES FOR TEACHING AND LEARNING MANAGEMENT AT SUAN SUNANDHA RAJABHAT UNIVERSITY: TOWARD INTERNATIONAL NICHE GURU STATUS

13-18

ORGANIZATIONAL MANAGEMENT MODELS FOR NEW GENERATIONS OF ENTREPRENEURS TO ENHANCE COMPETITIVE EFFICIENCY

19-25

A MODEL OF DIGITAL FILMMAKING FOR GENERATION Z IN THAILAND

26-32

EXPORT INNOVATIONS OF SMALL AND MEDIUM BUSINESS ENTREPRENEURS IN THAILAND

33-38

THE RELATIONSHIP BETWEEN PRODUCT CREATIVITY AND THE SUCCESS OF ENTREPRENEURS IN OTOP PRODUCTS IN THAILAND

39-44

CREATING AN IMAGE WITH DIVERSITY FROM NATIVE PLANTS IN NUTRITION IN PHRAEK NAM DAENG SUBDISTRICT, AMPHAWA DISTRICT, SAMUT SONGKHRAM PROVINCE

45-49

LOGISTICS MANAGEMENT STRATEGIES AND EFFICIENCY OF LOGISTICS OPERATIONS IN THE AUTOMOTIVE PARTS MANUFACTURING INDUSTRY IN THAILAND 

50-55

MESSAGE DESIGN STRATEGIES FOR COMMUNICATING THAI CULTURE IN TELEVISION PROGRAMS

56-61

RELATIONSHIP BETWEEN MODERN MARKETING CAPABILITIES AND MARKETING PERFORMANCE OF BEVERAGE BUSINESSES IN THAILAND

62-67

TOURIST EXPECTATIONS AND SATISFACTION IN THAILAND'S TRAVEL EXPERIENCES OF CONSUMER GENERATION Y

68-73

FINANCIAL FEASIBILITY STUDY OF INVESTING IN THE ELDERLY CARE SERVICE BUSINESS IN THAILAND

74-79

COMPETITIVE EFFICIENCY MODEL FOR NEW ERA ENTREPRENEURS IN HEALTH PRODUCTS IN THAILAND

80-85

MARKETING INNOVATION STRATEGIES FOR THE SUCCESS OF SPA ENTERPRISES IN THAILAND

86-91

QUALITY OF AUDITING AFFECTING SUCCESS IN OPERATING SMALL AND MEDIUM-SIZED ENTERPRISES

92-97

SUCCESS FACTORS FOR INTERNATIONAL TRADE OF THAI ENTREPRENEURS IN THE DIGITAL TRANSFORMATION ERA

98-102

ENTREPRENEURIAL CHARACTERISTICS AFFECTING ENTREPRENEURIAL INTENTIONS OF BUSINESS ADMINISTRATION STUDENT AT RAJABHAT UNIVERSITY

103-108

INTEGRATED MARKETING COMMUNICATION MODEL FOR PROMOTING CULTURAL TOURISM IN THAILAND

109-114

ACCEPTANCE OF TECHNOLOGY IN THE CONTEXT OF INDIVIDUAL INCOME TAX RETURN FILING VIA THE INTERNET

115-120

AWARENESS OF PLASTIC WASTE MANAGEMENT POLICIES AND PLASTIC WASTE MANAGEMENT BEHAVIORS OF GENERATION Y BEVERAGE CONSUMERS IN THAILAND

121-126

PERCEIVED BRAND VALUE INFLUENCING THE DECISION TO PURCHASE ELECTRIC CARS

127-132

THE IMPACT OF AUDIT QUALITY ON THE OPERATIONAL SUCCESS OF COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND

133-137

DISTINGUISHING DIFFERENCES IN PURCHASING BEHAVIOR OF BAKERY PRODUCTS BETWEEN BRICK-AND-MORTAR STORES AND SOCIAL NETWORK STORES

138-143

COMPONENTS OF EXECUTIVE LEADERSHIP AFFECTING EFFECTIVE PERSONNEL MANAGEMENT AT RAJABHAT UNIVERSITY

144-149

A STUDY OF TECHNIQUES FOR ORGANIZING EFFECTIVE EXECUTIVE MEETINGS AT SUAN SUNANDHA RAJABHAT UNIVERSITY

150-154

DEVELOPING TRAINING PROGRAMS TO ENHANCE WORK EFFICIENCY OF PERSONEL AT SUAN SUNANDHA RAJABHAT UNIVERSITY

155-159

PROCUREMENT MANAGEMENT IN ACCORDANCE WITH THE MINISTRY OF FINANCE'S REGULATIONS ON PROCUREMENT AND GOVERNMENT SUPPLIES MANAGEMENT, 2017

160-165

DEVELOPING ENGLISH LANGUAGE SKILLS FOR EXCELLENCE IN SECRETARIAL WORK AT SUAN SUNANDHA RAJABHAT UNIVERSITY

166-171

AN ANALYSIS OF PARTICIPATION IN NATIONAL AND INTERNATIONAL ACADEMIC CONFERENCES AMONG PERSONNEL AND STUDENTS OF THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY

172-176

THE APPLICATION OF GOOGLE SHEETS IN ENHANCING THE ROLE AND DUTIES OF THE EXECUTIVE SECRETARY AT THE FACULTY OF MANAGEMENT SCIENCE, SUAN SUNANDHA RAJABHAT UNIVERSITY

177-182

ATTITUDES TOWARDS PARTICIPATION IN ACADEMIC SERVICE PROJECTS AMONG ACADEMIC PERSONNEL AND STUDENTS AT THE FACULTY OF MANAGEMENT SCIENCE, SUAN SUNANDHA RAJABHAT UNIVERSITY

183-188

A PROACTIVE MODEL OF PUBLIC RELATIONS THROUGH SOCIAL MEDIA TO ELEVATE THE IMAGE OF THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY

189-194

DEVELOPING THE GOVERNMENT ADVANCE LOAN PROCESS AT THE FACULTY OF MANAGEMENT SCIENCE, SUAN SUNANDHA RAJABHAT UNIVERSITY

195-200

THE DEVELOPMENT OF AN ELECTRONIC BIDDING OPERATIONS MANUAL FOR THE FACULTY OF MANAGEMENT SCIENCE, SUAN SUNANDHA RAJABHAT UNIVERSITY

201-205

STUDENT SATISFACTION WITH LOAN-RETURN SERVICES FOR AUDIOVISUAL EQUIPMENT IN THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY 

206-210

FACTORS AFFECTING THE INTERNAL EDUCATIONAL QUALITY ASSURANCE OPERATIONS WITHIN THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY

211-216

AN EVALUATION OF GOOGLE FORMS FOR STUDENT PARTICIPATION REGISTRATION IN STUDENT AFFAIRS AND CULTURAL ARTS ACTIVITIES AT THE FACULTY OF MANAGEMENT SCIENCE, SUAN SUNANDHA RAJABHAT UNIVERSITY

217-222

A COMPARATIVE STUDY OF STUDENT SATISFACTION WITH ONLINE TEACHING IN THE ACADEMIC YEAR 2023 AT THE INTERNATIONAL EDUCATION CENTER

223-227

DEVELOPMENT OF THE INTERNAL CONTROL MANAGEMENT PLAN FOR THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY

 

228-233

 

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